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Revcontent is trying to get rid of misinformation with help from the Poynter Institute
 Revcontent is trying to get rid of misinformation with help from the Poynter Institute 150 150 Anthony Ha
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CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network.

To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

In some ways, Revcontent’s approach to fighting fake news and misinformation sounds similar to the big social media companies — Lemp, like Twitter, has said his company cannot be the “arbiter of truth,” and like Facebook, he’s emphasizing the need to remove the financial incentives for posting sensationalistic-but-misleading stories.

However, Lemp (who’s spoken in the past about using content recommendations to reduce publishers’ reliance on individual platforms) criticized the big internet companies for “arbitrarily” taking down content in response to “bad PR.” In contrast, he said Revcontent will have a fully transparent approach, one that removes the financial rewards for fake news without silencing anyone.

Lemp didn’t mention any specific takedowns, but the big story these days is Infowars. It seems like nearly everyone has been cracking down on Alex Jones’ far-right, conspiracy-mongering site, removing at least some Infowars-related accounts and content in the past couple of weeks.

The Infowars story also raises the question of whether you can effectively fight fake news on a story-by-story basis, rather than completely cutting off publishers when they’ve shown themselves to consistently post misleading or falsified stories.

When asked about this, Lemp said Revcontent also has the option to completely removing publishers from the network, but he said he views that as a “last resort.”

‘Unhackable’ BitFi crypto wallet has been hacked
 ‘Unhackable’ BitFi crypto wallet has been hacked 150 150 John Biggs
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The BitFi crypto wallet was supposed to be unhackable and none other than famous weirdo John McAfee claimed that the device – essentially an Android-based mini tablet – would withstand any attack. Spoiler alert: it couldn’t.

First, a bit of background. The $120 device launched at the beginning of this month to much fanfare. It consisted of a device that McAfee claimed contained no software or storage and was instead a standalone wallet similar to the Trezor. The website featured a bold claim by McAfee himself, one that would give a normal security researcher pause:

Further, the company offered a bug bounty that seems to be slowly being eroded by outside forces. They asked hackers to pull coins off of a specially prepared $10 wallet, a move that is uncommon in the world of bug bounties. They wrote:

We deposit coins into a Bitfi wallet
If you wish to participate in the bounty program, you will purchase a Bitfi wallet that is preloaded with coins for just an additional $10 (the reason for the charge is because we need to ensure serious inquiries only)
If you successfully extract the coins and empty the wallet, this would be considered a successful hack
You can then keep the coins and Bitfi will make a payment to you of $250,000
Please note that we grant anyone who participates in this bounty permission to use all possible attack vectors, including our servers, nodes, and our infrastructure

Hackers began attacking the device immediately, eventually hacking it to find the passphrase used to move crypto in and out of the the wallet. In a detailed set of tweets, security researchers Andrew Tierney and Alan Woodward began finding holes by attacking the operating system itself. However, this did not match the bounty to the letter, claimed BitFi, even though they did not actually ship any bounty-ready devices.

Then, to add insult to injury, the company earned a Pwnies award at security conference Defcon. The award was given for worst vendor response. As hackers began dismantling the device, BitFi went on the defensive, consistently claiming that their device was secure. And the hackers had a field day. One hacker, 15-year-old Saleem Rashid, was able to play Doom on the device.

The hacks kept coming. McAfee, for his part, kept refusing to accept the hacks as genuine.

Unfortunately, the latest hack may have just fulfilled all of BitFi’s requirements. Rashid and Tierney have been able to pull cash out of the wallet by hacking the passphrase, a primary requirement for the bounty. “We have sent the seed and phrase from the device to another server, it just gets sent using netcat, nothing fancy.” Tierney said. “We believe all conditions have been met.”

The end state of this crypto mess? BitFi did what most hacked crypto companies do: double down on the threats. In a recently deleted Tweet they made it clear that they were not to be messed with:

The researchers, however, may still have the last laugh.

Cytera CellWorks aims to bring cell culture automation to your dinner plate
 Cytera CellWorks aims to bring cell culture automation to your dinner plate 150 150 Sarah Buhr
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Cytera CellWorks hopes to revolutionize the so-called “clean meat” industry through the automation of cell cultures — and that could mean one day, if all goes to plan, the company’s products could be in every grocery store in America.

Cytera is a ways off from that happening, though. Founded in 2017 by two college students in the U.K., Ignacio Willats and Ali Afshar, Cytera uses robotic automation to configure cell cultures used in things like growing turkey meat from a petri dish or testing stem cells.

The two founders — Willats, the events and startups guy and Afshar the scientist, like to do things differently to better configure the lab, as well — like strapping GoPros to lab workers’ heads, for instance. The two came together at the Imperial College of London to run an event for automation in the lab and from there formed their friendship and their company.

“At the time, lab automation felt suboptimal,” Afshar told TechCrunch, further explaining he wanted to do something with a higher impact.

Cellular agriculture, or growing animal cells in a lab, seems to hit that button and the two are currently enrolled in Y Combinator’s Summer 2018 cohort to help them get to the next step.

There’s been an explosion in the lab-made meat industry, which relies on taking a biopsy of animal cells and then growing them in a lab to make the meat versus getting it from an actual living, breathing animal. In just the last couple of years startups like Memphis Meats have started to pop up, offering lab meat to restaurants. Even the company known for its vegan mayo products, Hampton Creek (now called Just), is creating a lab-grown foie gras.

Originally, the company was going to go for general automation in the lab, but had enough interest from clients and potential business in just the cell culture automation aspect they changed the name for clarity. Cytera already has some promising prospects, too, including a leading gene therapy company the two couldn’t name just yet.

Of course, automation in the lab is nothing new and big pharma has already poured billions into it for drug discovery. One could imagine a giant pharma company teaming up with a meat company looking to get into the lab-made meat industry and doing something similar, but so far Willats and Afshar says they haven’t really seen that happening. They say bigger companies are much more likely to partner with smaller startups like theirs to get the job done.

Obviously, there are trade-offs at either end. But, should Cytera make it, you may find yourself eating a chicken breast one day built by a company who bought the cells made in the Cytera lab.

HQ Trivia downloads spiral downward as it hits Apple TV
 HQ Trivia downloads spiral downward as it hits Apple TV 150 150 Josh Constine
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HQ Trivia’s app store ranking has continued to sink the past three months, but it’s hoping a new version on your television could revitalize growth. HQ today launched an Apple TV app that lets users play the twice-daily live quiz game alongside iOS Android players. “Everything about the game is still the same – same questions, same time, same rules,” says a spokesperson, except you’ll play with the Apple TV remote instead of your phone’s screen. But that might not be enough to get HQ’s player count rapidly growing again.

According to App Annie’s app store ranking history, on iOS HQ has fallen from the No. 1 U.S. trivia game to No. 10, from the No. 44 game to No. 196, and from the No. 151 overall app to No. 585. It’s exhibited a similar decline on Android. Analytics firm Sensor Tower estimates HQ has seen 12.5 million lifetime installs by unique users, with about 68 percent on iOS. “Installs have been on the decline. For last month, we estimate them with about 560K, which is down from their height of more than two million per month back in February,” Sensor Tower’s head of mobile insights Randy Nelson tells TechCrunch.

 

The question is whether this is just a summer lull as people spend time outside and students aren’t locked in the schedule of school, or if HQ is in a downward spiral beyond seasonal fluctuations. But if we zoom out, you can see that HQ has been dropping down the charts through the school year since peaking in January. At one point it climbed as high as the No. 3 game and No. 6 overall app. The app’s record high of concurrent players has also declined from a peak of 2.38 million in late March.

[Update: The CEO of HQ Trivia parent company Intermedia Labs and the former co-founder of Vine, Rus Yusupov, weighed in on the decline in downloads and HQ’s plans. He says, “Games are a hits business and don’t grow exponentially forever,” signalling the drop-off was expected and the team is still optimistic. But he also notes that HQ is “developing new game formats, one of which we think is really special and complements Trivia nicely”, indicating that HQ will branch out beyond its 12-question everyone vs everyone approach.]

Meanwhile, new clones keep popping up. After the initial wave of Chinese live trivia apps, now U.S. television studios are getting into the mix. This week Fox unveiled FN Genius, which looks and works almost exactly the same as HQ. One of HQ’s long-time rivals, Trivia Crack, where users play asynchronously over the course of days, also declined earlier this year, but has bucked HQ’s trend and started rising on the App Store charts again. There are also new 1-on-1 trivia games like ProveIt that let players bet real money on whether they can outsmart their opponent.

Fox’s FN Genius. Image via Deadline

With themed games, celebrity hosts, big jackpots like a recent $400,000 prize and new features like the ability to see friends’ answers, HQ has tried to keep its app novel. But it’s also encountered cheaters and people playing with multiple phones that make normal players feel like they’ll never win. While the live aspect adds urgency, it also can feel interruptive with time as users aren’t always available for its noon and 6pm Pacific games. HQ may need to launch a second game app, come up with some new viral hooks or find ways to revive lapsed players if it’s going to make good on the $15 million its parent company raised in March.

12 questions about the future of HQ trivia and its $15M fundraise

 

Y Combinator invests in HappiLabs to help scientists shop smarter
 Y Combinator invests in HappiLabs to help scientists shop smarter 150 150 Sarah Wells
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To create life-saving drugs or groundbreaking technological advancements, scientists first need the proper lab equipment. Everything from intricate and expensive specialized machines to beakers and rubber gloves must be sourced, price compared and ordered by a lab manager before even the first steps toward discovery can take place.

But, says Tom Ruginis, CEO and founder of the virtual lab manger startup HappiLabs, the process for finding the best and most cost-effective materials for your lab is far from a standardized process.

“The pricing aspect started catching my attention more and more,” Ruginis told TechCrunch. “The profit margin for lab supplies is extraordinarily large. Scientists don’t know that, and even if they know that it’s really hard for them to shop around. There’s nowhere for them to go.”

As an ex-PhD student and lab manager himself, Ruginis has first-hand experience with the struggles — and shortcuts — necessary to properly stock your lab. After leaving his PhD program in pharmacology, Ruginis took a job as a salesman for a scientific distributor and saw that even labs that were floors apart were paying drastically different prices for the same basic supplies.

Taken aback at how far behind scientific purchasing was from the rest of the retail world, Ruginis began compiling his own spreadsheet of pricing information and, with the help of his then-girlfriend (now wife) Rachel, began designing small price-comparison pamphlets for items like gloves and beakers to distribute to local labs to give them a perspective on the pricing space.

“I went to this one lab that I knew was paying too much,” said Ruginis. “I had data showing that a lab three floors up in their building was paying almost half the price. I went straight to [the lab] and showed [them] this. I asked ‘would you give me $10 for this info and if I kept bringing you more pricing info?’ They gave me $10 and in my head that was our first customer.”

Ruginis says the pamphlets grew from one page to eight and it wasn’t long after that labs began coming to him directly for purchasing guidance and outsourcing. And in 2012, with $20,000 raised from friends and family, he launched HappiLabs as a virtual lab manager for labs, spanning topics from biotech and brain research to robotics.

Since its launch, HappiLabs has grown to 14 employees — comprising six PhD virtual lab managers and eight support staff — and, after earning $1 million in 2017, this summer received a $120,000 investment from Y Combinator .

Actively working with 26 labs across the country, Ruginis says the company is ready to begin incorporating more software and technology into the company and is searching for a CTO to help it reach that goal.

“We’re building an internal software tool that’s strictly for lab managers,” said Ruginis. “What some other companies have done is they’ll try to build a tool and give it to all the lab managers on the planet, but what we’re doing is we’re building a tool for us [first]. We’re going to use it for a few years, make it awesome, and then we’ll end up selling that somewhere down the line as a lab manager software.”

Even further down the road, Ruginis says he imagines creating both hardware and software that can not only be installed in labs across the world (think Alexa for scientists) but even support scientific advancement in labs that are out-of-this-world for future scientists working on the red planet or the ISS.

Alphabet invests $375 million in Oscar Health
 Alphabet invests $375 million in Oscar Health 150 150 Brian Heater
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Google parent Alphabet has invested $375 million in next-gen health insurance company, Oscar Health. Google has been a longtime supporter of the six-year-old New York company, having previously invested in Oscar through its Capital G investment wing and Verily health and life sciences research wing.

“Alphabet has invested in Oscar over many years and has seen the company and its team up close. We’re thrilled to invest further to help Oscar in its next phase of growth,” an Alphabet spokesperson told TechCrunch.

That $165 million round raised back in March valued the health startup at around $3 billion. The new round maintains a similar valuation, while giving Alphabet a 10 percent share in Oscar. The deal also has longtime Google employee and former CEO Salar Kamangar joining Oscar’s board.

Oscar co-founder and CEO Mario Schlosser announced the news in an interview with Wired, telling the site, “We can hire more engineers, we can hire more data scientists, more product designers, more smart clinicians who can think about health care a different way. It’s the acceleration of that product roadmap that fascinates us the most. The second, more tangible piece, is that we’re launching new product lines.”

Part of that product expansion includes getting into Medicare Advantage in 2020, which is a deviation from the current offerings in the individual and employer insurance markets. Oscar started out by offering insurance for individuals, growing rapidly during the launch of the Affordable Care Act and then rolling into small business offerings with its product Oscar for Business. Medicare represents a new vertical for the company, adding to its existing focus on both the individual and employer insurance markets.

“Oscar will accelerate the pursuit of its mission: to make our health care system work for consumers,” Schlosser said in a statement provided to TechCrunch. “We will continue to build a member experience that lowers costs and improves care, and to bring Oscar to more people — deepening our expansion into the individual and small business markets while entering a new business segment, Medicare Advantage, in 2020.”

Owl raises $10 million for two-way car dashboard camera
 Owl raises $10 million for two-way car dashboard camera 150 150 Megan Rose Dickey
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Owl, the two-way dash cam founded by a team of ex-Apple and Dropcam executives, has secured a $10 million Series A1 round led by Canvas Ventures. This brings Owl’s total funding to $28 million.

“We’ve seen a lot of pent-up demand for car security, and Owl is tapping into that demand with a product that’s easy to install and use,” Canvas Ventures General Partner Rebecca Lynn said in a statement. “This is a testament to the team’s decades of experience building mega-hits like the iPod, iPhone, and Dropcam, and gives them a huge leg up in creating a device and service people feel excited to use every day.”

The Owl camera is designed to monitor your car for break-ins, collisions and police stops. Owl also can be used to capture fun moments (see above) on the road or beautiful scenery, simply by saying, “OK, presto.”

Owl launched back in February to offer an always-on, LTE security camera for your car. Because Owl is always on, it’s able to capture car crashes, break-ins and people dinging your car in the parking lot. If Owl detects a car accident, it automatically saves the video to your phone, including the 10 seconds before and after the accident. At the time of launch, it was only available for iOS, but Owl is now making it available for people with Android phones.

The two-way camera plugs into your car’s on-board diagnostics port (every car built after 1996 has one), and takes just a few minutes to set up. The camera tucks right in between the dashboard and windshield. Once it’s hooked up, you can access your car’s camera anytime via the Owl mobile app.

Another competitor in the market is Raven. While its first priority is security, the camera also is designed to keep you connected to your loved ones and provide peace of mind. Raven retails for $299 and includes three months of connectivity. Owl costs $349, which includes one year of instant video via LTE.

You can learn more about Owl in my review below.

What it’s like using the Owl car security camera

The FDA OK’d an app as a form of birth control
 The FDA OK’d an app as a form of birth control 150 150 Sarah Buhr
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Don’t want to get pregnant? There’s a Food and Drug Administration -approved app for that. The FDA has just given the go ahead for Swedish app Natural Cycles to market itself as a form of birth control in the U.S.

Natural Cycles was already in use as a way to prevent pregnancy in certain European countries. However, this is the first time a so-called “digital contraceptive” has been approved in America.

The app works using an algorithm based on data given by women using the app, such as daily body temperature and monthly menstrual cycles. It then calculates the exact window of days each month a woman is most fertile and therefore likely to conceive. Women can then see which days the app recommends they should avoid having sex or use protection to avoid getting pregnant.

Tracking your cycle to determine a fertile window has long been used to either become pregnant or avoid conceiving. However, Natural Cycles put a scientific spin on the age-old method by evaluating more than 15,000 women to determine its algorithm had an effectiveness rate with a margin of error of 1.8 percent for “perfect use” and a 6 percent failure rate for “typical use.”

What that means is almost two in every 100 women could likely conceive on a different date than the calculated fertile window. That’s not exactly fool-proof, but it is higher than many other contraceptive methods. A condom, for instance, has an 18 percent margin of error rate, according to the Centers for Disease Control (CDC).

And though the app makers were able to convince the FDA of its effectiveness, at least one hospital in Stockholm has opened an investigation with Sweden’s Medical Products Agency (MPA) after it recorded 37 unwanted pregnancies among women who said they had been using the app as their contraception method.

“Consumers are increasingly using digital health technologies to inform their everyday health decisions, and this new app can provide an effective method of contraception if it’s used carefully and correctly,” assistant director for the health of women in the FDA’s Center for Devices and Radiological Health Terri Cornelison said in a statement.

However, she also acknowledged there was a margin of error in the app’s algorithm and other contraceptive methods. “Women should know that no form of contraception works perfectly, so an unplanned pregnancy could still result from correct usage of this device,” she said.

Facebook buys Vidpresso’s team and tech to make video interactive
 Facebook buys Vidpresso’s team and tech to make video interactive 150 150 Josh Constine
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Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel like asocial slugs afterward.

That’s why Facebook today told TechCrunch that it’s acqui-hired Vidpresso, buying its seven-person team and its technology but not the company itself. The six-year-old Utah startup works with TV broadcasters and content publishers to make their online videos more interactive with on-screen social media polling and comments, graphics and live broadcasting integrated with Facebook, YouTube, Periscope and more. The goal appears to be to equip independent social media creators with the same tools these traditional outlets use so they can make authentic but polished video for the Facebook platform.

Financial terms of the deal weren’t disclosed, but it wouldn’t have taken a huge price for the deal to be a success for the startup. Vidpresso had only raised a $120,00 in seed capital from Y Combinator in 2014, plus some angel funding. By 2016, it was telling hiring prospects that it was profitable, but also that, “We will not be selling the company unless some insane whatsapp like thing happened. We’re building a forever biz, not a flip.” So either Vidpresso lowered its bar for an exit or Facebook made coming aboard worth its while.

For now, Vidpresso clients and partners like KTXL, Univision, BuzzFeed, Turner Sports, Nasdaq, TED, NBC and others will continue to be able to use its services. A Facebook spokesperson confirmed that customers will work with the Vidpresso team at Facebook, who are joining its offices in Menlo Park, London and LA. That means Facebook is at least temporarily becoming a provider of enterprise video services. But Facebook confirms it won’t charge Vidpresso clients, so they’ll be getting its services for free from now on. Whether Facebook eventually turns away old clients or stops integrating with competing video platforms like Twitch and YouTube remains to be seen. For now, it’s giving Vidpresso a much more dignified end than the sudden shutdowns some tech giants impose on their acquisitions.

“We’ve had a lot of false starts along the way . . . We finally landed on helping create high quality broadcasts back on social media, but we still haven’t realized the full vision yet. That’s why we’re joining Facebook,” the Vidpresso team writes. “This gives us the best opportunity to accelerate our vision and offer a simple way for creators, publishers, and broadcasters to use social media in live video at a high quality level . . . By joining Facebook, we’ll be able to offer our tools to a much broader audience than just our A-list publishing partners. Eventually, it’ll allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so.”

Facebook Live has seen 3.5 billion broadcasts to date, and they get six times as many interactions as traditional videos. But beyond public figures, game streamers, and the odd moment of citizen journalism, it’s become clear that most users don’t have compelling enough content to stream. Interactivity could take some pressure off the broadcaster by letting the audience chip in.

Facebook already has some interactive video experiments out in the wild. For users, it recently rolled out its Watch Party tool for letting Groups view and chat about videos together. It’s also trying new games like Lip Sync Live and a Talent Show feature where users submit videos of them singing. For creators, Facebook now let streamers earn tips with its new Stars virtual currency, and lets fans subscribe to donating money to their favorite video makers like on Patreon. And on the publisher side, Facebook Live has also built tools to help publishers pull in social media content. It’s even got an interactive video API that it’s developing to allow developers to launch their own HQ Trivia-game shows.

But the last line of Vidpresso’s announcement above explains Facebook’s intentions here, and also why it didn’t just try to build the tools itself. It doesn’t just want established news publishers and TV studios making video for its platform. It wants semi-pro creators to be able to broadcast snazzy videos with graphics, comments and polls that can aesthetically compete with “big video” but that feel more natural. This focus on creators over news outlets aligns with reports of Facebooks head of journalist relations Campbell Brown allegedly saying that Mark Zuckerberg doesn’t care about publishers and that “We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” Facebook has contested these reports.

Every internet platform is wising up to the fact that web-native creators who grew up on their sites often create the most compelling content and the most fervent fan bases. Whichever video hub offers the best audience growth, creative expression tools and monetization options will become the preferred destination for creators’ work, and their audiences will follow. Vidpresso could help these creators look more like TV anchors than selfie monologuers, but also help them earn money by integrating brand graphics and tie-ins. Facebook couldn’t risk another tech giant buying up Vidpresso and gaining an edge, or wasting time trying to build interactive video technology and expertise from scratch.

Facebook launches gameshows platform with interactive video

Y Combinator invests in a build-your-own mac and cheese restaurant
 Y Combinator invests in a build-your-own mac and cheese restaurant 150 150 Megan Rose Dickey
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Y Combinator has invested $120,000 in Mac’d, a build-your-own mac and cheese restaurant that lets customers choose their own adventure from the beginning. I popped over to one of the Mac’d locations last week in San Francisco to get my mac on and chat with the founders.

For starters, the mac and cheese was bomb. Sure, one could argue it’s hard to mess up mac and cheese, but it’s somehow been done before. Trust me, I know this from firsthand experience.

I opted for a relatively basic mac and cheese with what Mac’d calls its “#Basic” sauce, which is a blend of cheddar cheeses, a spice mix and a hint of asiago. From there, I selected a combination of a shells and elbow noodle base. For those who are gluten-free, Mac’d also offers a cauliflower base. Next, I picked my mix-ins. Again, I’m super basic, so I just went with bacon and topped it with pulled pork and breadcrumbs.

Although the restaurant is tech-enabled, it’s less of a tech play and more of a restaurant play, Mac’d founder Chen-Chen Huo (pictured above on right) told TechCrunch.

“I wouldn’t necessarily say with full confidence that we’re a tech company but we’re a company that participates in a lot of tech and integrates tech into the production of our product to grow the business,” Huo told me.

Mac’d currently has two brick-and-mortar locations, both of which are in San Francisco. Mac’d is also available in Portland through what Huo describes as a ghost kitchen. In fact, ghost kitchens are part of the company’s expansion plans for at least the next 12 months, as it aims to be in about five to seven cities.

“How we plan to do that isn’t necessarily building out more brick-and-mortars in these cities but our expansion strategy sort of ties into that idea of cloud kitchens — sort of like ghost kitchens,” Huo said. “Essentially we move into commissary kitchens and hop on to existing catering and delivery networks and serve our customers like that.”

In Portland, Mac’d rents out some kitchen space and sells its mac and cheese strictly through providers like UberEats, Caviar, DoorDash, Postmates and others.

The idea is that once Mac’d determines some of the patterns of a specific market via its low-capital ghost kitchen approach, the company can make a more informed decision of where to open a brick-and-mortar location. Eventually opening brick-and-mortar locations in cities is important, Mac’d co-owner Antony Bello (pictured above on left) told TechCrunch, because it helps build up the brand and get people on board with the experience.

“It’s an interesting new wave of restaurants,” Bello said. “As far as marketing strategies, it’s more salient to come in and experience the food because you get a better sense of the kind of people that are behind this. Putting a face behind it is more difficult if it’s all online and digital.”

Mac’d got its start by doing a series of pop-ups in San Francisco last January. The mac and cheese restaurant opened its first permanent location in July 2017, located in San Francisco’s Marina district. That first location, Huo said, was entirely bootstrapped — in part thanks to the money earned through the pop-ups. Mac’d was able to open its second brick-and-mortar location a couple of months ago in June, funded solely off the profits of its first location.

“Theoretically, if we were to continue this trajectory, we could continue to bootstrap and continue to organically grow,” Huo said. “But if there’s anything about going through YC, it’s realizing the power and benefits of expanding quickly but also efficiently and thoughtfully, and taking it one step at a time.”

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